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Our Mission

  • The UNBENT Person : You are the UNBENT person. You have consistently risen to the occasion, navigating the demands of everyday life while keeping your inner light shining brightly. Our mission is to honor your resilience and radiance with every piece of jewellery.
  • The UNBENT Style : The UNBENT style celebrates, complements, and accentuates your individuality. Our mission is to create pieces that are statements of aesthetics, elegance, and the values we cherish. Each design is intended to resonate with your unique spirit.

 Our Vision

  • The UNBENT Designer – Shivangi Agarwal : Visionary designer Shivangi Agarwal, a graduate of NIFT Gandhinagar and FIT New York, founded UNBENT with a clear purpose: to provide exquisite demi-fine jewellery that is both timeless and meaningful. Her experience with major jewellery houses fuels our vision to bring unique, purposeful designs to life.
  • The UNBENT Craftsmanship : Our vision encompasses the meticulous process that each piece of UNBENT jewellery undergoes—14 steps of craftsmanship. Inspired by Shivangi's designs, master craftsmen in Jaipur bring these visions to reality, ensuring each piece is not only beautiful but also a hallmark of UNBENT’s demi-fine quality.
  • The UNBENT Packaging : In line with our core values, UNBENT ensures that every piece of jewellery reaches you in pristine condition. Our vision extends to our packaging, carefully chosen to protect and enhance the longevity of your jewellery, all while being ecologically safe. This commitment reflects our dedication to sustainability and quality in every aspect of our presentation and delivery.

Our Values

  • Sustainability : Sustainability is a core value of the brand. UNBENT celebrates beauty in real time. In other words, beauty that neither diminishes nor destroys the esteem. Therefore, the brand uses repurposed raw materials and ethically sourced stones. The packaging used is reusable and biodegradable.
  • Respect : Respect for the traditional art forms and the artisans is fundamental to the UNBENT creativity. Creating pieces inspired by the ‘Gond’ art is an example of how the brand translates such values into designs using modern day materials and technologies.
  • Fair Pay : All artisans and craftsmen associated with UNBENT are paid justly and work under comfortable, dignified and hygienic conditions.

Our Ethos

At Unbent, our logo's "E" embodies the core values that inspire our designs and define our brand:
  • Culture : Culture is at the top of our 'E'. We draw from the rich heritage of the Gond tribe, celebrating their vibrant traditions and stories through our jewellery.
  • Craftsmanship : Craftsmanship is at the heart of our middle line. Each piece reflects our commitment to quality and artistry, combining traditional techniques with modern design.
  • Conservation : Conservation is the foundation of our bottom line. We prioritize sustainability in every step, from sourcing materials to our production processes, ensuring we respect and protect the environment.

These principles guide every aspect of Unbent, from our designs to our operations, making every piece a testament to beauty, integrity, and respect for culture.

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