UNBENT JEWELLERY – PURPOSEFUL BEAUTY

 

Purposeful is a core value at UNBENT, be it in design, production or sustainability. Being purposeful brings us contentment that we have created something truly valuable and also gives the satisfaction to our clients that the piece they are wearing stands for something that is beautiful just like them – inside and out.

Each and every piece in the UNBENT range has a purpose – a purpose to make the wearer feel good; ‘Good’ about themselves, their style, their confidence, their aesthetics. In fact, ‘Good’ in its all-encompassing meaning is integral to every decision and practice at the brand.
UNBENT uses its creativity not to just create jewellery for a wearer but also to contribute positively to the ecosystem.

SLOW FASHION
Slow fashion – the practice of ethical fashion where products are created using procedures, techniques and practices that do not harm the environment, the maker or the wearer, is the corner-stone of UNBENT. The brand is conscious how each and every step affects the environment and the community. Therefore, UNBENT follows the ethos of slow fashion.

SOURCING
Utmost care is taken while sourcing the raw materials for our jewellery range. All the silver that is used, is re-purposed to keep the carbon footprints in check. Not only that, the gems and stones are ethically mined.

        

 

CRAFTING
Our master craftsmen are truly the masters of jewellery making. We ensure that they are paid more than fair pay and work under comfortable conditions. We are also mindful that they are able to strike a work-life balance. We outsource our manufacturing of special designs from one of the factories too that is a member of the RJC, GJPEC, Amfori(BSCI) and audited by SMETA.

 

PACKAGING
The packing material used by UNBENT is biodegradable yet sturdy. The specially sourced material is manufactured with utmost care so that it can continues to keep your pieces safe and prevent corrosion.

      

 

LIMITARIANISM
While each and every piece of UNBENT range is a marvel, the brand abides by limitarianism – Durable, Useful, Beautiful and Value for Money. Hence every piece can be worn in multiple ways and different attires, thereby mindfully moving away from fast fashion.

When you buy an UNBENT piece you know in you can rest assure that you are being purposeful.